Field Notes
Working notes from the practice. What we measure on the sites we maintain, what a template build actually costs, and why the boring option usually wins. Numbers come off our own servers, not from a vendor deck.
An audit of fifteen live client sites. Nine have no meta description, two have structured data, and the median site ships 93 kilobytes to deliver 331 words. What a machine can actually read, and what earns a citation now.
One site on my server takes up 1,233 megabytes. The words on it would fit in forty kilobytes. The thirteen layers of a template build, counted, and why new work is written in Go.
