Custom sites for businesses that would rather not rebuild every two years — and the weekly maintenance that keeps them that way.
Why GatorGeeks
Anyone can put a site online. Keeping one fast, current and standing years later is a different discipline — and it is the only one we practise.
Nothing dramatic happens. A plugin stops shipping updates. A form silently stops sending. The page gets a second slower each year until a customer mentions it.
A site that is built lean and actually maintained does not have that arc. It just keeps working, which is a boring outcome and the entire point.
Why sites age badly
Not three times better. Three times heavier — and every kilobyte of it is something that has to keep working.
A plugin gets abandoned upstream and takes an unpatched vulnerability with it. You find out when a scanner does.
The agency that built it moved on. Updates stop, backups were never tested, and the first real test is the day something fails.
Chat, analytics, heatmaps, consent, pixels. Each arrived with a script, and each script arrived with a reason nobody remembers or owns.
Median page weight, desktop
We are not chasing zero — we are chasing far less than everyone else, including the ten-second film playing above, which most sites would have served at 14 MB.
Source: HTTP Archive Web Almanac, Page Weight (2024, 2025)
The practice, in numbers
building and maintaining sites from Florida
client sites under active care right now
people on the team — you will know all of them
How a template site is assembled
Everything below has to be updated, tested and secured for as long as the site exists — and none of it is the part your customer came for.
The bottom two rows exist only to manage the top two.
What that costs you
Before we begin
A representative first invoice on a template build. Every line removes something you never asked for.
| Line item | Hours | Cost |
|---|---|---|
| Disable slider, popup, chat widget | 3.0 | $450 |
| Repair layout that assumed they were on | 5.5 | $825 |
| Strip demo content and placeholder pages | 2.0 | $300 |
| Install and tune a caching plugin | 3.5 | $525 |
| Install security plugin for the new surface area | 2.5 | $375 |
| Cookie banner, consent policy, review | 4.0 | $600 |
| Spent before one word was written for you | 20.5 | $3,075 |
Illustrative, at $150/hr. Your quote will differ. The shape of it will not.
How we build
Not a theme, not a builder, not a stack of plugins. A single compiled program that serves your site and does nothing else. That one decision removes most of what goes wrong with websites over time.
It is the right tool when you already have a WordPress site worth keeping, or when your team genuinely needs to publish on its own every day without calling us.
We maintain hundreds of those and we do it well. But for a new site that mostly needs to load fast, say the right thing and keep working, WordPress is a great many moving parts solving a problem you do not have.
What it costs
To build
$1,500 up to 5 pages
Half to start, half at launch. Structure, words, design and photography — a site built for your business, not adapted from someone else's.
To keep
$49.99 / month
Unlimited updates. Month to month, no contract, no onboarding fee. Email us and it gets done — no ticket portal and no hour bank.
Who you will be dealing with
Founder. Started GatorGeeks in 2019 and still writes the code. There are three of us, and you will know all of them by name — no account manager sitting between you and the person who can actually fix it.
Tell us what the site has to do. We will tell you honestly whether it needs building, or whether the one you have can be repaired instead.