Custom sites for businesses that would rather not rebuild every two years, and the maintenance that keeps them that way.
Why GatorGeeks
Anyone can put a site online. Keeping one fast and standing years later is a different discipline.
A plugin stops updating. A form quietly stops sending. The page loses a second a year, until a customer mentions it.
A lean site that is actually maintained just keeps working. Structural boredom is the point. Like plumbing, the part holding everything up should be the part you never think about.
Why sites age badly
Not better. Heavier, and every kilobyte has to keep working.
A plugin is abandoned upstream and takes an unpatched vulnerability with it. You find out when a scanner does.
The agency moved on. Updates stopped, backups were never tested, and the first real test is the day it fails.
Chat, analytics, heatmaps, consent, pixels. Every one a script, and nobody remembers who owns them.
Median page weight, desktop
Not zero. We are chasing far less than everyone else. The film above would have shipped at 14 MB almost anywhere else.
Source: HTTP Archive Web Almanac, Page Weight (2024, 2025)
The practice, in numbers
building and maintaining sites from Florida
client sites under active care right now
people, and the one who builds it is the one who answers
What we do
From digital humanities archives to the shop on the corner. The scope changes; the discipline does not.
No themeA pre-made design bought off the shelf and applied to a site. It arrives carrying features you never asked for., no builderA drag-and-drop page editor. Convenient at first, but it writes dense markup that is hard for anyone to change later., no plugins. One compiled program that serves your site and nothing else.
Every dependencyAny outside code your site relies on. Every one is something that can break, need patching, or be abandoned by its author. is something that can fail in three years. The ones that earn their place stay.
Weekly updates, staged and reversible. Nightly backups, restores actually tested.
The longer argument, and what a template build really costs →
What it costs
To build
from $1,500
Half to start, half at launch. Structure, words, design, photography, built for your business, not adapted from someone else's.
To keep
$49.99 / month
Month to month, no contract, no onboarding fee. Email us and it gets done.
Tell us what the site has to do. We will say honestly whether it needs building, or whether yours can be repaired instead.
