What encrypted at rest actually means for a contact form
Vendors advertise encrypted at rest as if it were a single thing. It is at least four different things, and most of them do not address the actual threat model.
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Page speed for clinic sites: what actually matters in 2022
The PageSpeed Insights score is a proxy. Chasing it chases a moving target. Here is what to actually optimize on a clinic site, in the order that moves the metrics that matter.
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The hidden cost of a broken booking widget
A booking widget breaks in two ways: loud and quiet. The quiet break is the expensive one, and almost every clinic has it. Here is how to catch it.
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When to fire your web vendor (and how to do it cleanly)
Firing a web vendor isn’t complicated technically. It is complicated procedurally, and most clinics get burned in the handover. Here is how to know when it is time, and how to do it cleanly.
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Local SEO for clinics: schema, address, and the trap of fake reviews
Local SEO matters for a clinic. It just isn’t a $1,500 a month problem. Here is what actually moves the needle, what is theater, and the fake reviews trap to avoid.
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Why patients abandon online intake forms (and what fixes it)
Forty-one percent of started intakes never finish. The fields that lose people are predictable, and almost never the ones the clinic suspects. Here is the five-fix audit.
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HIPAA-aware vs. HIPAA-certified: the distinction your vendor should explain
No vendor in the United States can sell you HIPAA certification, because no such certification exists. Here is what the phrase should be replaced with, and how to procure for it.
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What a clinic’s Monday morning teaches a web developer
Watching a front desk at 8:55 on a Monday will change how you build a clinic website. Here is what those first twenty minutes teach you that no design brief can.
