Patient portals are not your website’s job
A patient portal is not a website feature. It is a regulated clinical system. Bolting one onto a marketing site is a category mistake. Here is what the website should do instead.
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Refilling vs. rebuilding: when your site needs maintenance, not a redesign
Most clinics told they need a rebuild actually need a refill. The agency makes more money on the rebuild, which is why the rebuild gets pitched. Here is how to tell the difference.
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The five-page rule: why most clinic sites should stay small
A two-doctor family practice was paying for a 47-page website. It needed five. The cost of extra pages is not linear, it compounds. Here is the audit.
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Notification emails should never contain PHI. Here’s why and how
Encryption at rest is meaningless if the same data is broadcast in plaintext through five email servers on its way to the office manager. Here is the fix.
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Premium calendars vs. free ones: what your front desk feels
The decision between a free booking calendar and a premium one usually gets made on monthly price. That is the wrong basis. Here is the right one.
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The hidden cost of a broken booking widget
A booking widget breaks in two ways: loud and quiet. The quiet break is the expensive one, and almost every clinic has it. Here is how to catch it.
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Why patients abandon online intake forms (and what fixes it)
Forty-one percent of started intakes never finish. The fields that lose people are predictable, and almost never the ones the clinic suspects. Here is the five-fix audit.
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What a clinic’s Monday morning teaches a web developer
Watching a front desk at 8:55 on a Monday will change how you build a clinic website. Here is what those first twenty minutes teach you that no design brief can.
