Gifted and choosing

Gifted and choosing

Table of ContentsOur childrenThe B & C StudentsWhere are you going with this, dude? Our children we have naturally gifted children. Meaning we created an environment in which whatever they nature predisposed them to follow as they grew older, we simply encouraged...
Pruning Your Business

Pruning Your Business

Full disclosure: I have a geek thumb, not a green one. However, having or watching mastery in one field sometimes provides cross-over benefits and insights that work in other areas of life, such as business. Here’s Wikipedia on pruning: The practice entails...
Terms in Email Marketing

Terms in Email Marketing

Table of ContentsDefinitionsCustomer’s JourneyLead MagnetDeliverabilityOpen rateClick rateConversion rateReturn rate Definitions Lead Magnet = freebies you use to get a prospects email address. Deliverability = a way to measure whether your email ends up in the...
Premature Optimization

Premature Optimization

Before taking on new clients, I usually ask a few pointed questions about the current state of their business. One of the most consistent things I usually find are decisions made that didn’t match the current requirements of the business. Lots of future-oriented...